Eventually, some of the things that should happen, do happen. The Rock and Roll Hall of Fame announced the induction of its latest performing class back in early December. They waited about a month and half to announce, with little fanfare (I completely missed the news and I actually try to keep up with this stuff), the latest non-performer inductee, in a category that has more recently come to be called the “Ahmet Ertegun Award for Lifetime Achievement.”
I think we need George Carlin to rise from the grave and mock the category naming (along with all the other million reasons we need George Carlin to rise from the grave), but at least this time they got it right.
Bert Berns got into the record biz in 1960, just after he turned thirty. He was dead by 1968, of the heart disease doctors had predicted would kill him before he turned 21. In between he wrote or produced over fifty hits, started a couple of iconic record labels (Bang and Shout) and did as much to foster the best part of the revolution as any other single writer or producer.
Even more impressive than his number of hits, though, was the kind of hits. Even his occasional quasi-novelties, like the career-starter, the Jarmels “A Little Bit of Soap,” were killers.
I doubt I’d ever be able to pick a single favorite out of “Twist and Shout,” “Hang On Sloopy,” “Piece of My Heart,” “Cry to Me,” “Brown Eyed Girl,” and oh so many more, but, in going over his discography, I realized that I’d never quite understood just how consistently high the quality of his records actually was…or how many exist in multiple great (usually hit) versions. The Isleys and the Beatles on “Twist and Shout,” Erma Franklin and Janis Joplin in “Piece of My Heart,” The Strangeloves and Bow Wow Wow on “I Want Candy.” One could go on.
If I had to pick the essence, though, I’d pick these, both also produced by Berns in England, where he was the first American producer to record rock and roll. The first marker of truly great songwriters is that the truly great singers want to sing their songs.
I regret that I didn’t do more to push Berns in my occasional forays into nudging the Hall down the path to righteousness. Just one of those oversights I can’t explain or excuse. Fortunately, just this once, they didn’t need my help!