…and, yes, they were known to pick a song or two.

But the reason the Swampers, and the little Alabama hole in the wall recording studio where they shook the world, were in Muscle Shoals was because Rick Hall, trying to make his mark outside of Memphis, without resorting to Nashville, fetched up there and set up the third point of American music’s great Southern triangle. Rick Hall was Fame Studios and Fame Studios was Rick Hall.

They both ended up being a lot of other things. A whole lot of people contributed. Mostly black artists and mostly white session men with a mix of songwriters, all trying to prove each other to each other in the classic Southern style while George Wallace’s Alabama (where Hall made a point of frequenting local diners in the company of Otis Redding and Wilson Pickett) tried to turn back the clock all around them.

But it was Hall’s vision and once he took hold of it Southern Soul and the world it was born to save were never quite the same.

It was from Hall’s place that the careers of Arthur Alexander and Percy Sledge and Clarence Carter and Joe Tex and Candi Staton were launched and those of Etta James and Aretha Franklin (specifically chasing Sledge’s success) were reborn. And that was just the tip of a mighty iceberg. Shamefully, he died without entering the Rock and Roll Hall of Fame (can’t blame the voters for that one–nods to visionary producers and label owners are in the hands of the Hall’s own committee).

Doesn’t matter. I just got the playlist from the Entrance Commission at the Pearly Gates.

I’m hearing it’s the greatest night ever. Smoked Jerry Wexler’s entry party and they’re swearing even Berry Gordy’s gonna have to run to keep up…(The Wilson Pickett cut is live and not to be missed).

Hope your vision comes all the way true where you are now brother….Because it sure is lying in tatters down here.


  1. What a legacy. The influence alone is spider-web-like and unfathomable. Thank you, Rick. You might not have saved the world, but you and your brothers-in-arms certainly changed it for the better.

  2. We can but dream…I’m always glad when I can find a perfect photo for the occasion. Nothing better than that moment when you pull up images on Google and say “That’s it. That’ s the one.” I always look at a hundred or so just to be sure but this was one of those times where I knew.

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