“Nineteen hundred and sixty was probably the worst year that pop has been through. Everyone had gone to the moon. Elvis had been penned off in the army and came back to appal us with ballads. Little Richard had got religion. Chuck Berry was in jail. Buddy Holly was dead. Very soon, Eddie Cochran was killed in his car crash. It was a wholesale plague, a wipeout.”
(The always prone to understatement, but undeniably trenchant, Nik Cohn’s opening paragraph to the chapter titled “Rue Morgue, 1960″ in Awopbopaloobop Alopbamboom, 1970)
When Cohn wrote these words he was basically summing up what a lot of third-rate romancers–mostly male, mostly white, mostly collegiate whether or not they had yet been to college (or would ever go)–had been saying and writing since, well, 1960.
1960 sucked and blew. Well, really that whole 1958 (the fall!) to 1963 (waiting for the Beatles to save us all!) period had sucked and blown.
But 1960?
That was the worst, the nadir (good collegiate word), the pits (as the actual greasers might have put it).
1960 was spiritual death. The bottom that had to be reached some time before the resurrection (Beatlemania!…or more accurately, the highly inventive new-chord-progressions-and-the-truth music and supremely witty collective style of the Beatles demonstrated in their respective persons, since mania was a highly unstable state, particularly redolent of suspicion as it was likely to be the specific province of screaming girls, who collegians and greasers both knew could give you cooties) could properly occur.
So the story goes. Give Cohn credit. He nailed the entire ethos in a few clipped lines.
Like I said. Trenchant.
That’s what you call controlling the narrative.
Well, you know I like to put these little narratives under a microscope once in a while, so I can’t really say if it was entirely a coincidence that–having just completed a re-read of Cohn’s classic account of rock’s early years–I took the occasion of my weekend drive (itself, the occasion for laying a Mother’s Day rose on a headstone) to pull out the mighty Bear Family’s Blowing the Fuse: 31 R&B Classics That Rocked the Jukebox In 1960 for company.
Let me just say that if 1960 was the bottom of the pop barrel (as opposed to the political barrel, which really was dire in many respects) I wish we could go back there.
Bobby Bland, Jerry Butler, James Brown, Etta James, Fats Domino, Brook Benton, Ike and Tina, Gary U.S. Bonds, Jimmy Reed, Jackie Wilson, one-offs the likes of “Stay,” or “Something’s On Your Mind,” or “Let the Little Girl Dance,” or “Ooh Poo Pah Doo” (wait til the spell checker get’s hold of that one!).
And all of that’s before you get to the real kicker, which involves Howlin’ Wolf’s “Spoonful” (the only cut here that wasn’t an R&B hit, and virtually the only one that didn’t cross over to the Pop charts) running straight into the Shirelles’ “Tonight’s the Night,” followed by a teen-ager named Jimmy Charles giving a perfect imitation of the era’s white teen idols on “A Million to One” and a young woman who called herself Sugar Pie DeSanto (whose then producer/hustler husband went on to become a bank robber after they divorced–baby that was rock and roll) doing a straight cop, arrangement wise, on the Everly Brothers (who, of course, were still crossing over regularly to the R&B charts, though these sort of collections never acknowledge such things–not even when they are done by the Bear Family. The Nik Cohn’s of the world have had their effect).
1960, incidentally, was the year Cash Box, the other major trade magazine that competed with Billboard, suspended it’s R&B Chart for a time because the overlap between R&B and Pop, barely noticeable before rock and roll, was by then so great there seemed little point in keeping them separated. (Billboard would follow with a similar experiment in late 1963–that experiment lasted a bit longer than Cash Box‘s but was nonetheless ended a little over a year later once the Beatles and the British Invasion had safely re-segregated the charts and more or less ended the post-racial dream which had caused so much panic sweat to rise from the thin, tender skin of Nik Cohn and the Future of Rock Criticism in the dread days of 1960, when black people and girls and, well, black girl people, were starting to litter up the pop charts and the hallways of the Brill Building like nobody’s business.)
Oh well. I guess one man’s “worst year that pop has been through” is another man’s extremely interesting times.
But the next time you hear that America needed the Beatles because of the Kennedy assassination or some such rigmarole (or better yet, to “rediscover” the black music which the British Invasion in fact shoved back to the sideline), just remember the carefully modulated warning later rendered by that most British of all prophets, when he said: Don’t get fooled again.
Sugar Pie DeSanto “I Want to Know” (Studio recording…Reaching the bottom no doubt.)